Bringing Taylors’ sustainability story to life through a print report designed to sit alongside the digital experience.
Industry
Coffee and tea
Scope of work
Branding · Print · Social Marketing
Duration
2 months
Work
Engage Agency
The brief
Taylors wanted to move away from a traditional, text-heavy sustainability report and create something that made its achievements, challenges and ambitions easier to understand. The PDF needed to work alongside the website while giving readers a more tangible way to explore the brand’s impact.
The Approach
I played a part in developing the initial visual direction and branding, helping establish a look and feel that could work across both the digital experience and the report. From there, I designed the print-ready PDF, keeping the styling cohesive while finding fun, eye-catching ways to bring the data to life. A big focus was making the information easy to digest, using bold layouts, typography, graphics and visual storytelling to give the numbers a little more personality without losing clarity.
The Outcome
The finished report brings together Taylors’ sustainability stories, statistics and progress in a more approachable and visually engaging format. Designed to work alongside the digital experience, it gives audiences a clear overview of Taylors’ impact while making the information easier — and more enjoyable — to explore.
