Nothing beats a Jet2 activation. A playful Easter game activation designed to boost engagement with Jet2, grow brand exposure and give customers the chance to win holiday prizes.
Industry
Travel
Scope of work
Campaign · Activation
Duration
2 months
Work
Engage Agency
The brief
The activation needed to capture attention, encourage repeat play and strengthen Jet2’s connection with its audience. The creative challenge was to balance a fun Easter theme with Jet2’s focus on summer holidays, creating an experience that felt seasonal while still inspiring people to think about their next holiday. An unexpected challenge was ensuring the waves were designed as repeatable animations. The waves were created through careful editing in After Effects and then rendered as a PNG sequence.
The Approach
The game was designed to feel simple, fast-paced and competitive, encouraging repeat plays through raffle-entry rewards that gave players the chance to win a Jet2 holiday. By combining engaging gameplay with strong branding and the partnership with Rylan, the activation aimed to boost awareness, deepen customer engagement and keep Jet2 front of mind.
The Outcome
I created the game’s visual identity, game assets and UX/UI concepts. I designed motion mockups of the gameplay to help guide the incredibly talented development team. The final experience combines Easter-themed gameplay, Jet2 branding and the Rylan partnership with competitive mechanics and holiday prizes, giving players a fun reason to keep coming back.
