A passion project born out of furlough, turning a few weeks of Procreate experiments into a fully realised clothing brand.
Industry
Fashion
Scope of work
Branding · UX/UI · Illustration · Social Marketing
Duration
12 months
Work
Passion Project
The brief
With time away from agency work during furlough, I wanted to create something of my own, developing a brand, creating original artwork and ultimately producing something physical that people could wear.
The Approach
I wanted Lazy Saint to feel distinctive and playful, while giving me the opportunity to push my skills across illustration, branding, print, photography and UX/UI
The Outcome
I created the brand identity, illustrations, apparel designs, print-ready artwork, photography and ecommerce website. I also taught myself the practical side of screen printing, simplifying my Procreate artwork into two-colour vector designs to make production more achievable and cost-effective. With studio photography not exactly easy to arrange during COVID, I built a makeshift studio in my flat using second-hand lighting and my DSLR, producing the product imagery myself. What started as a creative outlet during furlough became a genuine little clothing brand — and one of the most rewarding projects I’ve worked on.
